WHEN TO USE FACEBOOK BUSINESS MANAGER

If you’re advertising on Facebook, you may be managing one or more business pages through a personal Facebook profile. Managing one page this way may be manageable, but handling multiple pages, ad accounts or team members can become more complicated.

That’s where Facebook Business Manager can help.

Facebook Business Manager is a free platform designed for businesses to organize and manage Facebook business accounts. It provides a central place to manage pages, ad accounts and people without mixing professional work with a personal Facebook account.

WHEN SHOULD I USE FACEBOOK BUSINESS MANAGER?

It may be worth considering if your business:

• Manages multiple Facebook pages
• Runs Facebook advertising
• Has multiple employees who manage social media or advertising
• Works with a marketing agency
• Needs to organize multiple pages and ad accounts in one place
• Wants to separate business activity from a personal Facebook profile

At the end of the day, it makes collaboration and organization easier for businesses managing multiple accounts or working with a team.

WHAT EXACTLY CAN FACEBOOK BUSINESS MANAGER DO?

• Manage multiple Facebook pages: Instead of managing business pages separately through a personal profile, Facebook Manager provides one place to organize all of your pages.
• Manage ad accounts: Businesses can also manage their Facebook advertising accounts through the platform, keeping pages and advertising actively organized all in one place.
• Manage team access: Facebook Business Manager is designed to help organizations collaborate. Multiple employees can work within the business account while responsibilities remain organized.
• Separate business and personal activity: Creating a Facebook Business Manager account creates a home base for business activity without requiring the unwanted mix of professional work and personal activities.
• Improve transparency: Facebook Business Manager provides a clearer view of business activities, processes and goals. A central dashboard can also make it easier to organize different pages, advertisements and people.

WHAT SHOULD I KNOW BEFORE CREATING AN ACCOUNT?

• The business should own the account: When an account is created, the marketing agency or business owner creating it owns it. Only give access to trusted people.
• The platform takes time to learn: Facebook Business Manager is not necessarily intuitive, so businesses should be prepared to spend some time learning how the platform works.
• Access should be managed carefully: Since many people can work within the account, businesses should be very intentional about who receives access.

HOW DOES FACEBOOK BUSINESS MANAGER HELP A MARKETING TEAM?

Naturally, managing social media becomes more complicated when multiple people or companies are involved.

For example, a business may have employees managing Facebook pages while a marketing agency handles advertising or content. Facebook Business Manager creates a central space where those business activities can be better organized and managed.

The result can be a more streamlined workflow, clearer responsibilities and greater visibility into the work being done.

IS FACEBOOK BUSINESS MANAGER RIGHT FOR MY BUSINESS?

If your business only manages one Facebook page and doesn’t have a team working on social media or advertising, you may not need the additional organization.

However, businesses that advertise on Facebook or have multiple people working together to increase engagement should consider it.

KEY TAKEAWAYS

Before creating an account, keep these points in mind:

• Use it to organize multiple business pages and ad accounts
• Keep professional Facebook activity separate from personal activity
• Use it to collaborate with employees and trusted partners
• Keep ownership of the business account with the business
• Limit access to those you trust
• Allow time to learn the platform before relying on it for day-to-day management