It's important to keep learning as a marketer in today's world. Technology develops and new roles are needed to help a marketing team analyze data and to target an audience. In order for marketers to be consistent in every deliverable, they need to understand all the digital channels. These how-to documents will help you to gain the knowledge for developing your mind in a fast-paced world where skills are constantly evolving.
With emerging technologies, marketers are going to need to get creative with how they are targeting their audiences. There are more choices in terms of marketing channels. There is also more competition from unexpected sources as the web opens the doors to new companies using the same keywords. While there is still access to traditional tools, there are even more tools to utilize, such as artificial intelligence. But staying on top of all the technology trends while still getting heard requires a certain kind of marketer.