All marketing should be evaluated strategically by looking at the sales funnel, and your message should reflect who you are targeting in the cycle. Marcom Content by Ashley, LLC ® (MCA) will evaluate your business according to the modern marketing funnel, which has replaced the outdated traditional sales funnel. It’s time to face reality. Your audience is online, and the traditional sales funnel is irrelevant in the world of digital marketing. While MCA can work on one-off projects, they are most valuable by creating a partnership for helping you to embrace the many stages of today’s funnel, each of which is an opportunity for you to connect with a potential buyer. MCA will help you to provide a unified and integrated experience through on-point messaging that will meet the buyer where he or she is at in the funnel.
Before diving into creating the marketing deliverables, MCA will work with you to develop a targeting plan. One solution does not fit all, so MCA will first conduct an audit to see where you’re at with being able to fully target your audience. They will review your software, company processes and corporate messages to see where the gaps are at within your organization. Then, MCA will help you to define the best solution to meet your needs.