Organic Media
Standing Out in the Noise
Organic media is very important for marketing, mainly in the digital realm. At MCA, we know that standing out in the noise of social media can be hard, but organic media can set your company apart. It also helps build trust with audiences and supports growth. It can require a lot of consistency and integration into a full marketing strategy, but we have your back!
So, what is organic media exactly? We’re so glad you asked!
What is organic media?
Organic media is any unpaid marketing content. Some examples include:
Organic media is very cost-effective since it is free. However, as stated above, it can take considerable consistency and hard work to achieve results. Having a posting schedule for your organic social media posts can help you stay organized. For example, posting organic media on TikTok every 3 days and a paid ad every week. Another approach is to keep all your media unboosted unless you really feel the need to promote, like when you are a store having a sale.
While we do help with paid ads and other media at MCA, we also offer many services for organic media! Creating a content strategy and helping with platform management are just two ways we can assist with building up your online presence. This organic growth takes time, so we also monitor performance to assess overall brand sentiment, see engagement rates and other important metrics.
How SEO plays into organic media
SEO, or Search Engine Optimization, is important to organic media. One way to use this is in articles or blog posts. Rather than paying for ads for your website, SEO can help your content rank higher in search results organically. You can include this SEO on the website itself, or there are off-page methods as well.
Online reviews are an example of SEO and organic media working hand in hand. A positive review is unpaid and can bring new people to your company, and the more reviews your company receives, the more trustworthy it can be perceived.
Fun fact: many consumers actually trust reviews in the 3- to 4-star range rather than 5 stars. The reason for this is that having all 5 stars can seem too good to be true. So, when considering your company’s reputation, remember that not having a perfect 5.0 rating won't undermine your credibility!
Organic media in marketing
As discussed before, one of the main parts of organic media is social media. But, beyond this, there are many other content marketing routes for it as well.
Email marketing is typically organic, since there are a variety of free services available. While the emails themselves promote products, it is possible to send emails organically. At MCA, we can help build an organic email marketing strategy with copywriting, analytics review, segmenting lists and much more.
Even with organic marketing, using a combination of unpaid and paid strategies can be the way to go. This will depend on your individual business, goals, platforms and many other elements that MCA takes into consideration when working with clients.