MEET ASHLEY JONESAshley Jones owns MCA, and the company provides marketing communications services to B2B and B2C industries. Not only does Ashley and her team provide traditional and new marketing communications services, but MCA provides design, web development and video to offer a full marketing solution to clients. MCA works with many companies of all sizes, and they truly understand the marketing mix. With an array of experience (including sales), Ashley knows how to target an audience with quality content by where they are in the modern-day marketing and sales funnel.
TO CREATE A PREDICTABLE EXPERIENCE WITH MEMORABLE CONTENT
Learn how you can make content memorable by strategically placing your marketing communications deliverables within the different stages of the buyer's journey. MCA will help you to carefully evaluate your message to make sure it makes sense to where your audience is at in the modern-day funnel.
HOW IT ALL BEGAN
Freelancer to Agency Owner
After Ashley completed her studies in public relations and English Literature at Malone University, Ashley funded her college education by working in sales. Following her graduation, she secured a sales role within a manufacturing company and quickly demonstrated her skills as a superior saleswoman. But despite finding fulfillment in industrial sales, Ashley couldn't ignore her initial passion for writing that had drawn her to the field of communications while in college.
Fortunately, an opportunity emerged when a friend introduced her to freelancing for local publications; one being part of the Huffington Post Media Group. This allowed her to pursue her writing aspirations while maintaining her sales position. Later, Ashley's combined expertise in sales and communication led her to a significant role in analyst relations at a large, global corporation. In this role, she experienced substantial growth and development.
While Ashley continued her freelance journalism work, her interests and job roles expanded towards digital marketing, particularly the creation of consistent revenue streams through e-books, advertising and e-learning. Unfortunately, Ashley's life took a challenging turn when she received a diagnosis of Hodgkin's lymphoma, went through a divorce and held unsatisfying positions.
These adversities served as strong motivators for Ashley to regain control over her life. With determination, she made the decision to transition from freelancing to becoming an independent entrepreneur.
MCA started by providing digital marketing, copywriting, communications and marketing strategy services. Since then, it has expanded by offering e-learning, instructional design, web development and multimedia services. MCA offers an integrated marketing approach to clients, meaning they are about creating a unified user experience through all marketing and communications efforts. Ashley's sales background empowered her to present both herself and her business to local, national and global clientele. Her transition from being a freelancer and consultant to becoming the proprietor of a comprehensive marketing agency stands as an inspirational narrative of resilience and determination.
21ST CENTURY MARKETING
A Fully Integrated Approach to Getting a Message Heard
Ashley writes e-books that can be purchased on Amazon. She is a highly credible author, and her work can be found in several trade publications.
A DIVERSE CLIENT PORTFOLIO
She has managed at agencies and mid-sized companies in marketing and digital. Her career includes many disciplines, so she truly understands how to look at a project holistically and demonstrate ROI. Ashley is known for her content marketing expertise because of her ability to tell a story through campaign management.
Because of her experience in sales, marketing and communications, Ashley knows the breadth and depth of all things related to the funnel. Ashley has a real passion for marketing, so she's always up for networking with like-minded professionals. Feel free reaching out for a cup of coffee or to learn more about MCA's services.
Ashley is also a blogger for IBM. Her posts are about technology, analytics and marketing trends.
Read Ashley's blog posts on Medium to get more insights on marketing and communications.