LOSING KEYWORDS AND CONTROL
Google has been making big changes, especially with artificial intelligence (AI). With things like automatic updates, it's becoming a nightmare for search engine marketers.
Google has been drastically utilizing AI within bidding strategies while making it harder for the machine learning technology to understand a brand's audience without doing some form of broad targeting. This is not ideal for a company with a smaller budget.
So, before immediately changing your ad account according to Google's recommedations, learn why you should step back and take another look at what they're suggesting.
In this podcast, learn about Ashley Jones' take on Google Adwords these days. Are businesses going to be able to keep up with all these updates?