SEO TIPS FOR TODAY AND BEYOND
Search engine optimization (SEO) changes all the time. Search once relied heavily on text data and backlinks, but now it relies on an array of algorithms to meet a user's needs. MCA’s services take into account both more traditional aspects of search optimization and the growing factors that contribute to more efficient SEO. When utilizing Search Optimization to increase your business online visibility, there are three SEO tips to keep in mind.
Review Search Intent
It's important to understand the intent behind a search query. While some of this includes an element of common sense, queries can have multiple meanings. That's why you need to really understand your audience. Search Engines want to rank pages that not only fit the search term, but also queries that are fit for the intent.
Search intent is defined into four buckets – informational, navigational, transactional and commercial investigation. Informational is about educating the user. Navigational is about trying to find a specific website. Transactional is about finding the best purchase, and commercial investigation is about investigating an item to potentially buy in the future.
Before optimizing your page, you want to make sure it fits your audience. What bucket are you hoping to capture? If the goal is to sell a product, transactional and commercial investigation may be the search intents you are hoping to capture. Whereas if your business is providing a service, those with an informational or navigational search intent may be more fit for an audience. MCA’s services help tailor the content in your page to attract users that align with your ideal audience.
Optimize for the Robots
Search engine robots still look at certain elements on your website – links, keywords, H1s, meta tags, etc. While SEO today is about user experience, don't ignore some of those basic SEO elements important to the robot. MCA recognizes the growing factors that affect marketing in the digital age but still recognizes the importance of traditional methods.
For example, H1s tell a robot what your page is about. If you have duplicate H1 tags but different text, that's going to confuse the robot on the meaning of your web page. A 2026 case study by Rankability showed that 93.5% of search results have a single H1 tag, suggesting having only one H1 tag will make your page more likely to get clicked on.
Catering to the effects of AI on browsers is also now a form of optimizing the success of your content online. AI powered browsers are likely to promote content that stems from experience and holds a clear authoritative tone. By combining modern insights on AI and SEO methods that still affect content visibility, MCA provides a broad service that covers all bases.
Understand the Funnel
An optimized conversion funnel is critical to your online success. The average website conversion rate, the share of visitors on a page that takes action before exiting, is 2.35%. This is why MCA’s service prioritizes the sales funnel. A website can actually be organized by the stages. For example, blog posts are for those in the awareness stage and product pages are for those in the decision stage. Today's modern-day funnel is shared by marketing and sales. In fact, there is a lot more that needs to happen from a marketing standpoint because of digital. It's why the funnel changed in the first place. The type of keywords you use on a web page need to include the search intent and where the user is on your website pertaining to the funnel.
Another example is category pages. This is where adding a free trial to help the user understand the type of service or product would play a big role. Competitive advantages on these pages would also be appropriate since the user is starting to consider your brand. This is not an appropriate place to ask them to buy it.
Today's SEO is no longer done by tactical execution alone. It's a strategic approach to your content, where you'll include those search terms. As search gets more sophisticated, Google's algorithm changes will continue to raise the question of if the website really meets user criteria. MCA’s services provide an opportunity to partner with an agency that keeps track of ever evolving search engines and the factors that determine the success of content.
Frequently Asked Questions
What is Search Engine Optimization? Search Engine Optimization is the practice of editing your content to increase your page’s likelihood to be promoted by Search Engines online.
What are SEO tips to keep in mind? Three SEO tips to keep in mind when optimizing your content are: Review Search Intent, optimize the robots and understand the funnel.
What is search intent? Search intent is the reason behind a user visiting a particular site, and what type of content they are looking for.
What is a conversion funnel? A conversion funnel is necessary to encourage a customer to engage with a business product or service.
