The keywords in your web content make it possible for people to find your site via search engines. A well-optimized website speaks the same language as its target audience based on the keywords used for search engine optimization (SEO). Keywords are one of the important components of SEO and search engine marketing (SEM). Keywords range from complex phrases to single words. These are used to increase organic and paid search traffic. When effectively optimized and researched, keywords act as a conduit to connect your target audience with your website.

In other words, you need to know how people are looking for information, services and products. The use of keywords helps your site to rank above your competitors. Appropriate use of keywords can make your business a well-known brand online.

Best practices for keyword use don’t always change, either. Therefore, for you to stay relevant and increase online exposure, you must know the foundation for searching for keywords. Your competitors aren’t always those within your industry. The online world has other kinds of competitors, and basic keyword research can reveal them to you.

Learn more about the power of keywords for SEO and SEM by listening to this podcast:

Ashley Jones
Ashley Jones owns Marcom Content by Ashley, LLC ℠, and she believes in having an integrated marketing approach, incorporating strategy, digital, copywriting and communications.
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