STRAIGHT TALK ABOUT GOOGLE ADS
Google Adwords can be frustrating, if not overwhelming. The interface is not intuitive, and the recommendations aren’t always geared towards your business goals. There are also lots of opinions on the web about different strategies and tactics for producing the best results.
It is common for Google reps to call those who are managing the ads account to offer guidance. However, this advice isn’t always from an expert. While some can offer great advice, it is best to make sure you have someone managing your account you can interact with on a consistent basis. It is important that they collaborate with you, while actually managing the account and providing reports on the activity.
Learn about the different elements for setting up a campaign by listening to this podcast: