Should SEO Pros Use ChatGPT?

With the rise of artificial intelligence, also known as AI, ChatGPT has been skyrocketing with users who wish to make business management easier. Search engine optimization (SEO) is a common area of business that works to make a company's website more seen by viewers in search engines, such as Google and Bing. There are benefits and drawbacks to using AI platforms to make decisions for a company, especially regarding SEO success.

Why is SEO important?

By increasing the number of views that come to a company's website, the business has a high chance of building a relationship with the viewer. In optimal cases, the relationship between viewer and company becomes a relationship between consumer and producer.

SEO is a pivotal area of business due to the increasingly competitive nature of search engine result pages. Continuously, SEO is a sustainable marketing technique while other areas, such as social media, are unreliable.

ChatGPT positively impacts SEO

AI's ability to produce content in a timely manner is unmatched. Tools, such as ChatGPT, can write about a given prompt faster than any writer, which means companies can save time on writing content for their websites.

Furthermore, when given the commands to write for different audiences, AI can manipulate articles, blog posts, essays and stories to be easier to read for many cultural or social groups.

Additionally, AI has an excellent ability to list topic ideas for various writing styles. This can make it easier for companies to produce more content that is themed to specific subjects.

ChatGPT negatively impacts SEO

While ChatGPT does allow businesses to produce content at a faster rate, the content is not always reliable. In many cases, ChatGPT constructs content that is low quality and factually inaccurate. Releasing factually inaccurate content can lead to a company misleading its clients. Additionally, there have been many cases where ChatGPT produces similar content for other businesses that may result in plagiarism.

Low quality content can lead to insufficient standards of the company and less than acceptable search results. Furthermore, if everyone were to use ChatGPT to fabricate content, it would all be similar. By having writing professionals manufacture content instead of AI, the company can be more reliable, accurate and personable, which can lead to success.

When it comes to marketing, it is key to be up to date on the trends of society. ChatGPT may not produce content that is unique enough for society’s standards, which easily results in a decline in SEO. Marketing professionals are educated in ways to increase the engagement of viewers on the search engine results page.

In conclusion, using AI to produce content for a business is extremely risky in regard to the success of SEO. ChatGPT produces low quality and inaccurate work that jeopardizes the success of the company.

Although there are positives to using AI to produce content, there is a high risk of ChatGPT being damaging. By hiring real writers, companies can be sure that their content is high quality, factual and reliable. Not only will this build a better relationship between consumer and producer, but it will also increase SEO success, which will ultimately help you to connect with viewers.

ChatGPT can be an interesting and useful tool to use in your personal life, but when it comes to business techniques, such as SEO, it is best to take a step away from AI. The risks heavily outweigh the benefits and can result in severe consequences if used irresponsibly.

Ashley Jones
Ashley Jones owns Marcom Content by Ashley, LLC ℠, and she believes in having an integrated marketing approach, incorporating strategy, digital, copywriting and communications.
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