IS THE SALES FUNNEL DEAD?
Funnels cannot be dead, but there can be many shapes to lead acquisition. There is the buyer’s journey and then there is the marketing funnel. Both relate to each other when leveraging a modern-day marketing approach.
To create an engaging journey, you must understand the processes within your organization and how the different stages of the funnel relate. So while the funnel ends at the bottom, you still want to think about taking customers back through the funnel to create brand loyalty.
A web user can enter the funnel at any stage, which is why the funnel cannot always be looked at from top to bottom. Regardless, every marketing deliverable lives within a stage. This is why inbound marketing is very important when evaluating the funnel within your digital efforts.
The modern-day marketing and sales funnel is at the core of Marcom Content by Ashley. Learn what Ashley Jones thinks of the funnel, and why it’s very much still alive in this podcast: