Most businesses love influencer marketing, but there are a lot of negatives to evaluate before spending those dollars on a celebrity.

More and more brands choose to include influencers in their marketing efforts. But, if not used correctly, it won’t be an effective way to gather quality traffic and leads. Therefore, the cost of influencer marketing could be detrimental to your business if there isn’t a result.

Influencer marketing is a kind of social media marketing that includes endorsements. It can be used for product placements and to gain social influence. There’s a lot of energy that goes into finding the right influencers, and your efforts could be in vain if not tracked and monitored.

To learn more about influencer marketing, listen to this podcast:

Ashley Jones
Ashley Jones owns Marcom Content by Ashley, LLC ℠, and she believes in having an integrated marketing approach, incorporating strategy, digital, copywriting and communications.
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