With the help of search engine optimization (SEO), you can accumulate backlinks to gain popularity, and you can leverage keywords to gain rankings. And, while Google has changed its algorithms, the foundation of SEO still remains the same – produce high-quality content and reliable connections.

Content is the material available on your site in the form of text, images and videos. These pieces of content need to be optimized to be found in search engines, which is why SEO is important when running a website. All digital marketing comes down to producing valuable and quality content.

Learn more about how it applies to SEO by listening to this podcast:

Ashley Jones
Ashley Jones owns Marcom Content by Ashley, LLC ℠, and she believes in having an integrated marketing approach, incorporating strategy, digital, copywriting and communications.
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